Created by well known TV presenter Sarah Beeny, the site delivers a no-nonsense approach to dating as everyone on the site is described by their friends. Over the coming weeks we have a huge task ahead of us, populating the site with fantastic profiles. Friends set up friends all the time and, to put it very simply, mysinglefriend brings this totally natural and very common scenario online. It sounds obvious, but so many people set up a profile and then just sit there passively waiting to be bombarded with messages. It makes the whole process much more fun and enjoyable.